The conference started today at the Kiel Institute for the World Economy with an opening keynote from Dennis Snowers. Directed towards the audience of about 50 young researchers he emphasized „it is in your hands… there is a lot at stake” encouraging them to do there utmost in supporting the way towards a sustainable economy. This is perfectly in line with a recent nature article entitled “Be persuasive. Be brave. Be arrested (if necessary)“. The word should also be out to the innovation research community. It is time to think holistically about innovations. Their upsides, but also their downsides. How to innovate responsible ensuring that the needs of future generations are not compromised.