An absolute interesting project to follow. The SPREE Project ist funded by FP7 and will run for three years. A highly experienced group of reseachers, supported by senior experts study the effects of servitization on the environment and resource utilization with the ultimate goal to understand if and to what extent servitization can contribute to absolute decoupling. I am looking forward seeing the results.
Also you might want to have a look at this short video, which the project produced.